About Eat Pray Maui

California Roots. Maui Soul. Worn Worldwide.
Eat Pray Maui is a lifestyle apparel brand and marketplace created for dreamers, builders, travelers, believers, and freedom seekers who live with hunger, faith, and purpose.
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Built From a Real Journey
Eat Pray Maui was created from a simple but powerful belief: life should be lived with hunger, faith, and freedom.
Born in Santa Monica, California, and later moving to Maui, Jacques Thurman built Eat Pray Maui to carry a message bigger than one island β a message for people everywhere who want more out of life.
The brand was shaped by coastal ambition, island soul, family, faith, and the desire to inspire others through apparel, story, and lifestyle.
βFrom Santa Monica roots to Maui soul β this brand was built to inspire the world.β
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Featured in NΕ Ka Κ»Oi Maui Magazine
Eat Pray Maui began as a Maui lifestyle brand rooted in aloha, faith, ambition, and island living.
Featured in NΕ Ka Κ»Oi Maui Magazine, our story reflects the spirit of Maui and the vision behind building a trusted local brand with island soul and worldwide ambition.
Today, Eat Pray Maui continues to grow as a marketplace, apparel brand, and concierge network connecting visitors with trusted Maui experiences, transportation, lifestyle products, and local partners.
A Maui-born lifestyle brand built to inspire people everywhere to live with hunger, faith, freedom, and aloha.
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Daphne Kaio
Director of ConciergeDaphne Kaio brings a true local Maui spirit to Eat Pray Maui Marketplace & Concierge. Her Hawaiian middle name, Kaleookalaniwailanapilialoha, carries the beautiful meaning, βheavenly voice of the lovely spirit,β a reflection of the warmth, care, and aloha she brings to every guest interaction.
With more than two decades of hospitality, concierge, guest relations, reservations, transportation coordination, dispatch, and operations experience, Daphne helps lead the concierge side of Eat Pray Maui with professionalism, local knowledge, and heart.
Her background includes luxury resort concierge leadership, guest service, reservation support, transportation coordination, vendor relationships, and personalized guest care. She has helped guests with dining, spa, golf, tours, transportation, local recommendations, special arrangements, and the kind of island guidance that makes a Maui visit feel smooth, personal, and memorable.
As Director of Concierge, Daphne helps connect visitors with trusted local experiences, transportation support, dining recommendations, and the kind of guidance that can only come from someone rooted in Maui. Her role is to listen, guide, and make every guest feel welcomed, cared for, and connected to the beauty of the island.
Premium service. Trusted local connection. Aloha delivered with grace.
Helping visitors connect with Maui experiences, local support, and thoughtful recommendations.
Built on years of concierge, reservations, transportation, guest relations, and operations leadership.
Warm, polished, service-driven care that reflects the heart of Eat Pray Maui Concierge.
A Brand Built Around Ambition, Faith, and Freedom
Eat Pray Maui began as an island-inspired apparel brand, but the vision has always been bigger than clothing. It is a mindset, a marketplace, and a message for people who want more out of life.

From Santa Monica Energy to Maui Soul
Eat Pray Maui was inspired by a journey from Santa Monica, California, to the island of Maui β a journey shaped by ambition, faith, island life, and the pursuit of freedom.
The brand was created for people who believe success should have purpose, style should carry meaning, and life should be lived with intention.
Santa Monica gave the brand its coastal ambition. Maui gave it peace, soul, and aloha.
βYou do not have to live on Maui to live with a Maui mindset.β
What Eat Pray Maui Means
Three words. One lifestyle. A message built for dreamers, believers, builders, travelers, and freedom seekers around the world.
Eat
Hungry for SuccessEat represents drive, ambition, and the hunger to grow. It is about waking up every day ready to build, improve, and move closer to your goals.
Pray
Grounded in FaithPray represents faith, gratitude, vision, and purpose. It is a reminder to stay connected to what matters most while chasing what is next.
Maui
Built for FreedomMaui represents peace, beauty, adventure, aloha, and freedom. It is more than a destination β it is a way of living.
Island-Inspired Apparel, Lifestyle Products, and Local Connection
Eat Pray Maui is a marketplace and apparel brand first. The marketplace is where visitors and supporters discover island-inspired clothing, lifestyle products, local favorites, and Maui-connected goods.
Apparel
Shirts, hoodies, hats, and meaningful lifestyle pieces built around the Eat Pray Maui mindset.
Lifestyle
Products and content inspired by ambition, faith, freedom, island energy, and aloha.
Marketplace
A place to discover trusted Maui-connected products, local favorites, and future partner offerings.
Concierge
A premium service layer connecting visitors with trusted Maui transportation, experiences, dining recommendations, and local support.
Wear the Message. Live the Mindset.
Eat Pray Maui is for people who are hungry for success, grounded in faith, and committed to building a life of freedom.
Meet the Family Behind Eat Pray Maui
Eat Pray Maui is a family-built brand rooted in ambition, faith, island lifestyle, and the belief that dreams are meant to be lived. Together, the family helps support the customer experience, brand spirit, and community connection behind the movement.
Jayna
Customer Experience SupportJayna helps support the Eat Pray Maui customer experience with care, organization, and aloha.
Jade
Brand & Community SupportJade helps support the brandβs community spirit, creative energy, and customer connection.
The Maui Mindset in Real Life
The Eat Pray Maui lifestyle is about confidence, connection, purpose, freedom, and remembering that paradise is not just a destination β it is a way of life.
Connection
Confidence
Freedom to Build
Purpose & Lifestyle
From Maui to the World
Our mission is to inspire people around the world to live with hunger, faith, and freedom. Every design is created to reflect a mindset: stay ambitious, stay grateful, stay connected, stay inspired, and stay free.
As Eat Pray Maui grows, we are blending authentic island storytelling with modern tools to help visitors, locals, and trusted Maui businesses connect in more meaningful ways.
California roots. Maui soul. Worn worldwide.
Join the Maui Mindset
Wear the message. Live the mindset. Be part of the movement.
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